Digital Marketing Insights

When customers arrive at your company website, there are two possibilities: they'll either stick around, looking for something specific or engaging with your content, or they'll quickly move on if ...

Have you ever wondered if your company is building brand awareness through your inbound marketing program? Measuring leads is the easy part; measuring "brand" can be rather abstract, and I'm not here ...

Many B2B marketers think that LinkedIn and other social media platforms are an ineffective tool for lead generation, opting instead to spend all their time and money at trade shows and advertising in ...

Pamela Vaughan, Sr. Blog Strategist at Hubspot, walks us through how to offer the right blog content to customers at the right time of their purchasing path. In the typical marketing methodology of ...

Dan Moyle is a mortgage guy. He's in multimedia and marketing for AmeriFirst Home Mortgage in Michigan. Now, you might think that mortgage is a boring industry, and you'd be right in most cases. But ...

In this session, Mark Roberge, SVP of Sales and Services at HubSpot is speaking about the nature of inbound leads from company websites. Many sales people will say that these leads are not qualified, ...

We often hear companies say that inbound marketing won't work for them because their customers aren't online. Jeff Coon shares how inbound marketing tactics can achieve irresistible results in unsexy ...

When you come across articles on how to drive traffic to your website, you often get a set of core suggestions that include the following: Make sure your website is rich in meaningful content ...

Many manufacturing company CEOs and marketers will think that blogging is not for them. You might think that there's not enough broad appeal for a blog about your product, or that no one wants to ...

The engineering industry is responsible for developing, designing and building remarkable things. Whether chemical, civil or mechanical, engineering is essential to some of the most basic parts of ...

One of the most common hurdles companies tell us they face when starting a blog, along with finding enough time, is figuring out what subjects to write about. Determining blog topics shouldn't be ...

Just like Family Feud, you may think you know what “our survey says,” but you could be totally wrong about keywords. On the game show Family Feud, host Steve Harvey asks contestants to provide the ...

The decision to handle inbound marketing with your in house marketing team is understandable. After all, online marketing tools are accessible, easy to use, and free in many cases. Just because your ...

A few weeks ago, Winston Chenery and I presented a content marketing webinar. During the webinar, we received a great question about the legal considerations for writing a business blog or engaging ...

Spoiler alert: I did our own inbound marketing reporting for June 2013 and realized that our website traffic had improved 123% over June 2012. Do you know how we did it? Content marketing caused our ...

As I’ve mentioned in a previous blog post, the way people and companies buy services and products has changed. For example, did you know that 60% of the sales cycle is over before a buyer talks to a ...

If your website cannot be found online by your prospects, you are not likely to achieve your sales objectives. How then do you get visitors to find your site online? Here are four key ways that will ...

Thousands of B2B companies like yours attend trade shows every year, and while your presence is a valuable marketing tool, you can’t forget supporting marketing assets. I’m not referring to a ...

Content marketing has taken the business world by storm over the last three years, and rightfully so: in today's ad-blind world, meaningful and relevant content delivered strategically is one of the ...

Designing a website can be a huge undertaking, and any experienced designer can tell you every project has its own set of challenges to deal with. So, understandably, there's a sense of ...

Econsultancy and Adobe teamed up on a recent study, the Adobe 2013 Digital Marketing Optimization Survey, that blew my mind. Among the many interesting findings was the fact that most companies spend ...

Getting a lot of sales leads from your website is a great thing, but are you turning them away when they call your office? Not all leads come in through web forms. Prospects will call you, so you ...

Why in the world would you dream of using your company’s website for sales and marketing? While it’s true that most companies have a website, we find that most companies treat their websites as a ...

"Beware of Ceaser! He's a floor salesman and he's very pushy and rude. My sister and I went in to look at living room furniture and he approached us and the first thing he asked was 'Are you buying ...

Website design offers an interesting example of how art, science and technology combine to make something functional and beautiful. But, if you've been involved in a website redesign, you know that ...

With each algorithm update, Google reinforces its stand that high-quality content, appropriately optimized for search, will succeed while underhanded tricks of the SEO trade will be penalized. As a ...

Video content can be a great way to engage with potential customers and tell more about what your company has to offer. The challenge, however, is this: how do you make your video as accessible and ...

With all the hullabaloo surrounding social media, many companies have lost focus on original, high-quality content creation. Although social media is a potentially powerful marketing channel, the ...

When you think of web design, your first thoughts are often of color and placement: making things look good as you move around a website. And while those things are important, they’re certainly not ...

While seeing your content spread far and wide on the web is thrilling and might give your ego a little boost, it's not the most important element of what you're doing. While getting comments on a ...