Digital Marketing Insights

Your web presence can help keep your pipeline full for your sales and business development team. If you run a company that’s been in business since before the internet existed, or if few other ...

Building an email marketing list is hard work, right? Look at almost any marketing blog on the web today and you’ll find countless tips to build your email list. The idea is that your company will ...

When you sign into your social media profile, whether it’s LinkedIn, Twitter, or Google +, it can be overwhelming to read through each update and catch up on what’s happening within your network. It ...

When it comes to blogging, manufacturing companies often face a common but frustrating problem: What, exactly, is there to blog about? The common perception is that blogs feature fun, zippy company ...

Many marketers see inbound marketing vs. outbound marketing as a cut and dry choice they need to make. They believe they have to choose one or the other, and stick to it in order to see the best ...

Today's blog post is written by Ivan Serrano, a journalist from San Jose, California. He focuses on business, social media and marketing when writing, and photography and sports during his free time. ...

We wrap up our video series on website content development with some tips on editing your website content. Please see the video below, or read the transcript below the video.

When LinkedIn opened its publishing platform in early 2014, no one could have anticipated that it would soon reach 7,000 posts per day. But it did! And the site’s level of activity lead many ...

Many companies find it difficult to write content for their websites. If that's you, watch this video on how to write your website content for successful customer interactions.

At this point, you’ve probably heard from many sources about the usefulness of forms on your website. They’re great for collecting information, and they don’t force your visitors to reach you by ...

When it comes to running and growing a successful business, medical practices have it tough. They face the challenges of large companies in the form of special legal conditions, compliance ...

Tackling social media for your company can feel overwhelming. It’s hard to know when to do what. Is it too much? Is it too little? And, unfortunately, the answer for most businesses is often to do ...

When it comes to website redesign budgets, they can be all over the board. According to HubSpot’s The Science of Website Redesign, the average cost of a website redesign is just over $38,000. If ...

With so many reasons to get into video marketing, it’s no surprise that nearly three in four B2B marketers plan to increase their use of original marketing videos. Unfortunately, many businesses ...

Your sales and marketing teams should fit together like hand and glove, although at times this can seem like a challenge. Each group has their own agenda: sales, to sell your product and earn ...

HubSpot always puts on a great conference at INBOUND, and this year is no different. During his keynote today, CEO Brian Halligan announced a game-changing new feature of HubSpot – the HubSpot Sales ...

Slideshare is a great way to share visual content, presentations, or even videos. By condensing your other content like ebooks or blog posts into slides, you can create a more visual piece of content ...

At our office, we spend a decent amount of time reviewing our efforts to examine what works and what isn’t seeing the success we’d hoped for. Last week, we looked into one client’s recent website ...

More and more, customers are starting the buying process with a search on the web. According to GE Capital’s Annual Shopper Study, 81% of consumers start the purchase process by looking for answers ...

Helping prospective customers learn about solutions that fit their needs and ultimately your solution involves a lot of moving pieces. Targeted social media updates, blog posts, email campaigns and ...

It’s a common scenario: your Board asks for a report on economic development activity. Think fast! What metrics do you give them? How do you confidently communicate how well you're telling your ...

Did you write an awesome blog post that just didn’t get the traffic it deserved? Or maybe you wrote a piece that was a big hit on social media and deserves a second debut? Repurposing content is a ...

Recently we made the case for engaging in LinkedIn groups, but we left out an important part of the process. Even with a tight LinkedIn profile and access to all the right groups, it still might seem ...

Healthcare marketing is as different from general marketing as the healthcare industry is from the general “business world.” The customers you’re courting are completely unique, with specialized ...

Even with online marketing tactics on the rise, trade shows should not be excluded from your yearly B2B marketing budget. Exhibit Surveys Inc.'s Trade Show Trends Report indicates that 49% of trade ...

B2B companies are more than ever using online marketing strategies, but manufacturing companies have habitually held on to their traditional marketing techniques – print advertising, trade shows, and ...

It’s a lesson that many highly-successful businesses have learned one by one over the years: in the absence of knowledge, get someone who has the knowledge. For many businesses, that means ...

Successful marketing and sales both trace their roots to one core piece of your business strategy: your company’s accurate, targeted buyer personas. These buyer personas run the show; They determine ...

If you’re planning to attend a B2B trade show event or traditional marketing event, you’ve no doubt already got your idea notebook ready to jot down ideas for blog posts, and you’re planning to put ...

Earlier this year, representatives from McKinsey and Company presented compelling information about the power of brands. At a roundtable event, they explained how their report found a disconnect ...