Website Design
A website redesign isn’t merely about a fresh look—it’s an investment with real returns. Our team works closely with yours to deliver a modern, intuitive design that leads to higher conversions and more leads. Your new website will build trust with prospects and capture new sales opportunities.
Want to learn more about a website redesign?
We redesigned Smith-Midland Corporation's website to be bold, modern, and to incorporate videos. Learn more about the design process here.
Inbound Marketing
Whittington Consulting's inbound marketing services are designed to attract, engage, and delight your target audience, driving more qualified leads to your business. By leveraging strategic content creation and data-driven insights, we ensure sustainable growth and measurable results.
Get Help With Your Marketing
An aligned marketing & sales strategy helped Gather Workspaces achieve more than $950,000 in revenue, 67% increase in tours, 33% increase in members and accelerated pipeline velocity.
HubSpot Support
As a certified HubSpot Platinum Solutions Partner with over 12 years of specialized experience, we're here to help you maximize every aspect of HubSpot's powerful growth suite of marketing and sales tools.
HubSpot Portal Audit
Learn how we set up HubSpot CRM for an HR Consulting firm to match their unique sales process and make their team more efficient.
Blog
Why You Should Welcome Email Unsubscribes
Building an email marketing list is hard work, right? Look at almost any marketing blog on the web today and you’ll find countless tips to build your email list. The idea is that your company will ...
The Pros and Cons of Scheduling Social Media Posts
When you sign into your social media profile, whether it’s LinkedIn, Twitter, or Google +, it can be overwhelming to read through each update and catch up on what’s happening within your network. It ...
Manufacturing Company Blogging to Bring In More Prospects
When it comes to blogging, manufacturing companies often face a common but frustrating problem: What, exactly, is there to blog about? The common perception is that blogs feature fun, zippy company ...
3 Reasons You Should Be Using Video for B2B Lead Generation
When you engage a potential customer with video, you create a visual relationship with them. They’re able to get a sense for who you are, how you speak, and how you provide value to your customers. ...
Best Inbound Marketing Tactics to Revolutionize Traditional Marketing
Many marketers see inbound marketing vs. outbound marketing as a cut and dry choice they need to make. They believe they have to choose one or the other, and stick to it in order to see the best ...
Facebook for B2B: Could It Be Your Cup of Tea?
Today's blog post is written by Ivan Serrano, a journalist from San Jose, California. He focuses on business, social media and marketing when writing, and photography and sports during his free time. ...
A Guide to Website Content Development - Editing
We wrap up our video series on website content development with some tips on editing your website content. Please see the video below, or read the transcript below the video.
Save Your Company from Content Marketing Burnout
When LinkedIn opened its publishing platform in early 2014, no one could have anticipated that it would soon reach 7,000 posts per day. But it did! And the site’s level of activity lead many ...
A Guide to Website Content Development - Writing
Many companies find it difficult to write content for their websites. If that's you, watch this video on how to write your website content for successful customer interactions.
Do B2B Buyers Really Fill Out Web Forms to Download Content?
At this point, you’ve probably heard from many sources about the usefulness of forms on your website. They’re great for collecting information, and they don’t force your visitors to reach you by ...
A Guide to Website Content Development - Planning
Are you working on planning your website content development? If so, watch this video for some advice to make your website content development run smoothly and your website planning more effective.
5 Simple Steps To Better Medical Practice Marketing Online
When it comes to running and growing a successful business, medical practices have it tough. They face the challenges of large companies in the form of special legal conditions, compliance ...
Content Marketing: Let Your Blog Guide Your B2B Social Media Efforts
Tackling social media for your company can feel overwhelming. It’s hard to know when to do what. Is it too much? Is it too little? And, unfortunately, the answer for most businesses is often to do ...
Six Must-Haves in Your Website Redesign Budget
When it comes to website redesign budgets, they can be all over the board. According to HubSpot’s The Science of Website Redesign, the average cost of a website redesign is just over $38,000. If ...
What to Do When Your B2B Video Marketing Doesn't Go Viral
With so many reasons to get into video marketing, it’s no surprise that nearly three in four B2B marketers plan to increase their use of original marketing videos. Unfortunately, many businesses ...
Tips to Boost Team Communication and Productivity
Your sales and marketing teams should fit together like hand and glove, although at times this can seem like a challenge. Each group has their own agenda: sales, to sell your product and earn ...
First Look: The HubSpot Sales Platform
HubSpot always puts on a great conference at INBOUND, and this year is no different. During his keynote today, CEO Brian Halligan announced a game-changing new feature of HubSpot – the HubSpot Sales ...
7 of the Best SlideShares on B2B Marketing
Slideshare is a great way to share visual content, presentations, or even videos. By condensing your other content like ebooks or blog posts into slides, you can create a more visual piece of content ...
Staying Power: The Lifespan of a Blog Post
At our office, we spend a decent amount of time reviewing our efforts to examine what works and what isn’t seeing the success we’d hoped for. Last week, we looked into one client’s recent website ...
Search Marketing Is Vital for B2B Companies to Attract New Customers
More and more, customers are starting the buying process with a search on the web. According to GE Capital’s Annual Shopper Study, 81% of consumers start the purchase process by looking for answers ...
White Paper Lead Generation: Using Educational Resources to Sell
Helping prospective customers learn about solutions that fit their needs and ultimately your solution involves a lot of moving pieces. Targeted social media updates, blog posts, email campaigns and ...
Use Your Economic Development Website to Report on Prospect Activity
It’s a common scenario: your Board asks for a report on economic development activity. Think fast! What metrics do you give them? How do you confidently communicate how well you're telling your ...
The Experts Guide to Repurposing Content For Your B2B Blog
Did you write an awesome blog post that just didn’t get the traffic it deserved? Or maybe you wrote a piece that was a big hit on social media and deserves a second debut? Repurposing content is a ...
Post and Respond to LinkedIn Industry Groups Like a Pro
Recently we made the case for engaging in LinkedIn groups, but we left out an important part of the process. Even with a tight LinkedIn profile and access to all the right groups, it still might seem ...
B2B Healthcare Marketing by the Numbers
Healthcare marketing is as different from general marketing as the healthcare industry is from the general “business world.” The customers you’re courting are completely unique, with specialized ...
The Experts Speak: Brilliant Trade Show Booth Ideas
Even with online marketing tactics on the rise, trade shows should not be excluded from your yearly B2B marketing budget. Exhibit Surveys Inc.'s Trade Show Trends Report indicates that 49% of trade ...
5 Uncommon Tips That Help Manufacturing Marketing Succeed
B2B companies are more than ever using online marketing strategies, but manufacturing companies have habitually held on to their traditional marketing techniques – print advertising, trade shows, and ...
What to Look For When You Outsource Your Website Design
It’s a lesson that many highly-successful businesses have learned one by one over the years: in the absence of knowledge, get someone who has the knowledge. For many businesses, that means ...
Update Buyer Personas with These 4 Questions For a Full Sales Pipeline
Successful marketing and sales both trace their roots to one core piece of your business strategy: your company’s accurate, targeted buyer personas. These buyer personas run the show; They determine ...
5 Characteristics of the Perfect B2B Trade Show Tweet
If you’re planning to attend a B2B trade show event or traditional marketing event, you’ve no doubt already got your idea notebook ready to jot down ideas for blog posts, and you’re planning to put ...
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