6 Marketing Activities for Small Business and Mid-Market Companies

It’s almost that time of year when you review your marketing results, make adjustments for the rest of the year and start thinking about setting goals for next year. During that process, you’re [...]

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Posted on May 31, 2017
By Rick Whittington

Lower Your Facebook Ad Cost By Improving Relevance Score

Here's the scenario: you discovered the magic of Facebook ads, but now you notice that your ad's cost per click is higher than expected. You put more and more money into your ad campaigns and [...]

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Posted on May 4, 2017
By Dianna Leyton

Facebook Ad Fatigue May Be Costing Your Business Ad Clicks

There’s a thrilling sensation I get when I launch a Facebook ad for a client. Whether the objective is brand awareness, video views or lead conversion, the opportunity to reach an audience with [...]

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Posted on April 20, 2017
By Alyson Pugh

Manufacturing Marketers Who Ignore Social Media Are Missing Out

Manufacturing marketers are finally wising up to the value of inbound marketing. According to Content Marketing Institute's 2017 report, 84% of manufacturing marketers plan to maintain the same [...]

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Posted on April 5, 2017
By Winston Chenery

5 Things You Should Do Before Posting Ads on Facebook

Unless you’ve been living under a rock the past few years, you’ve probably heard about how wonderful Facebook advertising can be. At a relatively low cost to you and your business you can promote [...]

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Posted on February 9, 2017
By Dianna Leyton

8 Ideas for Generating More Qualified B2B Leads on LinkedIn

According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent -- that's 277 percent better than Twitter or Facebook. On top of that, more than 80 [...]

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Posted on January 5, 2016
By Rick Whittington

Start Blogging to Win Customers: 6 Tips for a More Effective Business Blog

I don't have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a [...]

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Posted on December 10, 2015
By Rick Whittington

5 Powerful Ways to Use Social Media for Lead Generation

Clued-in business owners and marketing managers aren't just using social media to boost brand awareness -- they're also leveraging these platforms in order to generate leads.

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Posted on October 27, 2015
By Rick Whittington

Social Media Posting Guidelines For Business

Wouldn't it sound weird if you said the same thing to every person you encountered throughout the day?

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Posted on September 29, 2015
By Rick Whittington

3 Medical Practices That Are Rocking Their Facebook Company Pages

How can you use social media to bolster your medical practice? Find out below...

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Posted on August 27, 2015
By Rick Whittington
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