Facebook is increasingly being used as a review platform. It is one of the simplest ways for someone to voice an opinion. It’s also the platform with the largest audience - over 2.01 billion [...]
It’s almost that time of year when you review your marketing results, make adjustments for the rest of the year and start thinking about setting goals for next year. During that process, you’re [...]
Here's the scenario: you discovered the magic of Facebook ads, but now you notice that your ad's cost per click is higher than expected. You put more and more money into your ad campaigns and [...]
There’s a thrilling sensation I get when I launch a Facebook ad for a client. Whether the objective is brand awareness, video views or lead conversion, the opportunity to reach an audience with [...]
Unless you’ve been living under a rock the past few years, you’ve probably heard about how wonderful Facebook advertising can be. At a relatively low cost to you and your business you can promote [...]
According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 percent -- that's 277 percent better than Twitter or Facebook. On top of that, more than 80 [...]
I don't have to tell you that making the sale first requires enticing the customer. Engaging, informative content is one of the top ways to drive conversions, and a well-written business blog is a [...]
Clued-in business owners and marketing managers aren't just using social media to boost brand awareness -- they're also leveraging these platforms in order to generate leads.
Wouldn't it sound weird if you said the same thing to every person you encountered throughout the day?