3 Experts Weigh In on Effective Landing Pages That Work

The landing page is the MVP of the online lead generation world. All the effort you put into social media, SEO, and content marketing brings people to your website, but it's your landing pages' [...]

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Posted on October 26, 2016
By Sarah Greesonbach

Should You Start a B2B Podcast for Your Business?

If you’re one of the 46 million Americans who listen to podcasts every month, you’ve probably asked yourself whether or not your business should start one. Could this help your business? After [...]

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Posted on October 19, 2016
By Sarah Greesonbach

6 Marketers You Need to Follow From #CMWorld2016

To stay at the top of our craft, those of us in charge of marketing companies read blogs, watch videos, and think about marketing almost nonstop. It’s a passion!

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Posted on September 28, 2016
By Sarah Greesonbach

Marketing Manager Insider: Katy DeLeon of Narrative Science

The “Marketing Manager Insider” series takes a look into the achievements and challenges of marketers at successful companies.

This week we’d like to introduce you to Katy DeLeon, Vice President [...]

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Posted on September 7, 2016
By Sarah Greesonbach

3 Articles Your CEO Needs to Read About Content Marketing

While content marketing consistently proves itself to be an effective way for businesses to drive engagement and grow revenue online, there’s still a fight going on in the modern workplace about [...]

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Posted on July 20, 2016
By Sarah Greesonbach

How (and Why) to Be Human With Your Marketing

As many marketing managers scramble to get their work done, many look for shortcuts.

Companies are outsourcing writing, or even buying machine-generated content, to meet the demand.

But how do you [...]

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Posted on June 8, 2016
By Sarah Greesonbach

How to Write a Blog Introduction That Hooks Your Reader

When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time [...]

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Posted on June 2, 2016
By Sarah Greesonbach

The Importance of Placing a Conversation Starter on Your Website Lead Generation Forms

When your customers seek a solution for a problem, they use a search engine to ask their question. Your website pops up in the results, and they click through to find out if you have the answer [...]

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Posted on May 19, 2016
By Sarah Greesonbach

Which Is Better: SEO or Email?

Developing a digital marketing strategy can be a confusing undertaking. When you first start considering your options for reaching your customers, you see that there is a lot of data supporting [...]

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Posted on April 28, 2016
By Sarah Greesonbach

Believing These 5 Myths About Content Marketing Keeps Your Small Business From Growing

When you run a business, it’s hard not to learn everything you can about every topic related to running your company. You have your hands in development, sales, and even marketing. So as each [...]

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Posted on April 21, 2016
By Sarah Greesonbach
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