Digital Marketing Insights

Seventy percent of B2B marketers and business owners are posting more content this year than last year. That’s great news for their incoming website traffic, blogs stats, and lead generation efforts, ...

The landing page is the MVP of the online lead generation world. All the effort you put into social media, SEO, and content marketing brings people to your website, but it's your landing pages' job ...

If you’re one of the 46 million Americans who listen to podcasts every month, you’ve probably asked yourself whether or not your business should start one. Could this help your business? After all, ...

The “Real Talk with Marketing Leaders” series takes a look into the achievements and challenges of marketers at successful companies. This week we’d like to introduce you to Katy DeLeon, Vice ...

While content marketing consistently proves itself to be an effective way for businesses to drive engagement and grow revenue online, there’s still a fight going on in the modern workplace about ...

When it comes to writing blog posts for your company blog, nothing is more important than the headline. After all, the headline is what convinces curious readers to click through and invest time in ...

When your customers seek a solution for a problem, they use a search engine to ask their question. Your website pops up in the results, and they click through to find out if you have the answer ...

Developing a digital marketing strategy can be a confusing undertaking. When you first start considering your options for reaching your customers, you see that there is a lot of data supporting ...

When you run a business, it’s hard not to learn everything you can about every topic related to running your company. You have your hands in development, sales, and even marketing. So as each ...

This week we’d like to introduce you to John Howard-Smith of Savvy Rest. John will be kicking off our Real Talk with Marketing Leaders series, an every-once-in-a-while look into the successes and ...

We know a blog post title should be around 55 characters and that the first three words and the last three words are the most important. But when companies start writing blog posts, there’s a lot of ...

Inbound marketing is an effective way to grow website traffic and increase your lead generation efforts. One of the many reasons this kind of marketing is effective today is because it is heavily ...

Your website is a vital part of your inbound marketing strategy. When designed properly, your website works in tandem with your content marketing, email marketing, and social media marketing to drive ...

B2B businesses often approach social media marketing with an attitude that “bigger is better.” They eagerly believe that the more followers, the better. The more likes, the better. The more tweets at ...

Inbound marketing has grown at an astonishing rate over the past 10 years. More than 60 percent of companies use inbound marketing; and of those companies, 48 percent plan to increase their efforts ...

While it might seem like Twitter is just for teenagers and tech-savvy adults, it’s actually an incredibly powerful B2B social media marketing tool. In a world where 75 percent of purchase decisions ...

Sometimes it seems like managing content for social media is quite a difficult undertaking. There appear to be so many moving parts and questions that arise in the process.

Eighty-four percent of B2B marketers use some kind of social media marketing for business development, and a lot of that growth has taken place recently. Sixty-two percent of marketers said social ...

When you first start a company blog, you have a lot of choices to make. What should you write about? How will you carve out time to keep it up to date? What voice will you use? Sidebar or no sidebar? ...

B2B business professionals around the world agree that LinkedIn is a great way to network with prospective business partners. But many executives and sales professionals find themselves ready to ...

LinkedIn is an invaluable tool in the world of B2B sales. It’s very popular among people who work for B2B business, it’s convenient to use, and it’s free.

There are a number of legitimate ways to approach a website redesign. Many companies start with customer and website design trend research, as well as taking a look at how the technical side of ...

As more companies look to inbound marketing to build website traffic, generate leads, and convert customers, the number of articles written about this topic has exploded. And with an explosion of ...

Cold calling is one of those uncomfortable marketing techniques that every salesperson has probably experienced at some point. And honestly? Most don’t enjoy it.

It’s an understatement to say that a lot rests on a company’s marketing manager. Whether you’re the head of a small department or a company-wide initiative, the goals you set and the results you ...

B2B thought leadership is a digital marketing term for using content to establish a reputation and develop leadership and credibility within an industry. In turn, the reputation and leadership you ...

Articles that educate the reader on different types of blog posts are very popular. Content experts from Problogger to HubSpot have shared comprehensive outlines of posts you can use to keep your ...

Technology firms in growth mode are always seeking out new ways leverage their initial growth for long-term success. But the most effective way to generate qualified leads and close sales with a ...

Corporate identity design has been an integral element of business since the early 1900s. But despite the effect that the right branding and design can have for a company or a campaign, sometimes ...

Trade shows are powerful marketing tools for B2B businesses. But when you’ve been focusing your efforts on digital marketing, it can be disorienting to shift suddenly back into face to face marketing.